Social Media Marketing
Social media personalities, often referred to as "influencers", who are internet celebrities who've been employed and/or sponsored by marketers to promote products on-line. Research reveals that digital endorsements seem to be successfully attracting social media customers, especially younger consumers who've grown up in the digital age. The practice of harnessing social media personalities to market or promote a services or products to their following is often referred to as Influencer Marketing. In 2019 The Cambridge Dictionary defines an "influencer" as any one that has the power to affect the opinions, behaviors, or purchases of others via the use of social media. In that very same survey, when American teenagers ages 16–18 were requested when they started using social media, 28% said they started to make use of it earlier than they have been 13-years-old. These options have given businesses a myriad of recent methods to interact and connect with the